Co-founder, Brand Strategy Director
As Brand Strategy Director and co-founder of Reflektor, Martina works closely with clients to understand their business, and help them best articulate their brand.
Martina has been working strategically with brands for almost a decade. At Interbrand, one of the world’s leading brand consultancies, she was Brand Experience Director, responsible for defining what businesses stand for, and helping bring those messages to life across touchpoints. More than just engaging audiences and expressing ideas clearly, Martina understands the impact a strong brand can have on the value of a business.
Clients she’s worked with include Gruppo Piaggio, Moleskine, Prysmian Group, Italiaonline, BPER Banca, Lavazza, Pirelli, Ferrero, Bayer, TIM and Alcantara. She’s also lectured on the importance of branding at IED, Politecnico di Milano-Facoltà di Design, IULM and SDA Bocconi.