Martina Profumo

Co-founder, Brand Strategy Director

As Brand Strategy Director and co-founder of Reflektor, Martina works closely with clients to understand their business, and help them best articulate their brand.
Martina has been working strategically with brands for almost a decade. At Interbrand, one of the world’s leading brand consultancies, she was Brand Experience Director, responsible for defining what businesses stand for, and helping bring those messages 
to life across touchpoints. More than just engaging audiences and expressing ideas clearly, Martina understands the impact a strong brand can have on the value of a business.

Clients she’s worked with include Gruppo Piaggio, Moleskine, Prysmian Group, Italiaonline, BPER Banca, Lavazza, Pirelli, Ferrero, Bayer, TIM and Alcantara. She’s also lectured on the importance of branding at IED, Politecnico di Milano-Facoltà di Design, IULM and SDA Bocconi.



ph: Mario Zanaria


ph: Mario Zanaria

Michele Morosi

Co-founder, Creative Director

As Creative Director and co-founder of Reflektor, Michele draws inspiration 
 from the values at a heart of a brand, to help tell their stories with flair.
Visual storytelling is in Michele’s blood.
A photographer and videographer, his passion for photography has seen him commissioned to shoot projects all over the world.
From reportage to fashion, travel to interiors, whatever the assignment, Michele understands narrative is key.
He’s worked with some of the world’s leading fashion brands, including Dolce & Gabbana, Paul Smith, Moncler, Roberto Cavalli, Max Mara, Victoria’s Secret and MAC Cosmetics, while his work for has helped set the standard the industry looks up to.

Most recently, Michele has been expanding his repertoire, with commercial projects for brands including BPER Banca, Moleskine, Piaggio Group, Feltrinelli, Moto Guzzi, UBS.


Giulia Boschi


Graduated in Communication Design at Politecnico of Milan with a major on festival and social media, Giulia has been working in Italy and abroad as graphic designer and digital strategist.

With a strong multidisciplinary education, she can manage the entire creative process, from concept to visual identity, from project management to the launch of its applications.

Passionate with typography and social networks, Giulia is always happy to approach projects with different styles and techniques.

Ginevra De Fassi Negrelli

Client Manager

Ginevra has an international background in business administration and marketing.
She has been working for more than 12 years in advertising, communication, public relations and editorial marketing with Italian and international clients.

As Managing Director of an international company, she specialized in the production of monographic papers distributed with national magazines and newspapers.

Within Reflektor she takes care of clients, from the briefing until all the steps of project development, supporting and advising them during the creative and strategic process.

From climbing to cinema, golf, art and trekking around the world, she is a dynamic and positive person, who loves chatting with everybody (and speaks 5 languages to do it better!).

From Michele’s portfolio